Add Schema.org JSON-LD, SEO meta overrides, and resilient bulk SMS.

Expose Organization/LocalBusiness and Product/BlogPosting jsonLd, optional seoMeta fields on content/categories, and continue mass SMS after per-recipient failures.

Co-authored-by: Cursor <cursoragent@cursor.com>

src/blogs/blogs.service.ts

@@ -12,7 +12,16 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { BusinessSettingsService } from '../business-settings/business-settings.service';
+import { normalizeBusinessSettings } from '../business-settings/business-settings.util';
+import { buildBlogPostingJsonLd } from '../business-settings/website-entity-schema.util';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { PrismaService } from '../prisma/prisma.service';
+import { DEFAULT_SITEMAP_PATH_TEMPLATES } from '../sitemap/sitemap.constants';
+import { resolveSitemapConfig } from '../sitemap/sitemap-config.util';
 import { SitemapService } from '../sitemap/sitemap.service';
 import { TenantService } from '../tenant/tenant.service';
 import {
@@ -138,7 +147,10 @@ export class BlogsService {
           status,
           featured_media_id: featuredMediaId,
           published_at: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags) as Prisma.InputJsonValue,
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
         },
         include: blogInclude,
       });
@@ -218,10 +230,13 @@ export class BlogsService {
       nextContent.html = dto.mainTextHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -374,10 +389,7 @@ export class BlogsService {
     }
 
     return {
-      blog: await this.serializeBlog(blog, {
-        includeComments: true,
-        approvedCommentsOnly: true,
-      }),
+      blog: await this.serializePublicBlog(host, business, blog),
     };
   }
 
@@ -405,10 +417,71 @@ export class BlogsService {
     }
 
     return {
-      blog: await this.serializeBlog(blog, {
-        includeComments: true,
-        approvedCommentsOnly: true,
-      }),
+      blog: await this.serializePublicBlog(host, business, blog),
+    };
+  }
+
+  private async serializePublicBlog(
+    host: string,
+    business: { id: bigint; settings: Prisma.JsonValue; name: string; nameFa: string | null },
+    blog: BlogWithRelations,
+  ) {
+    const serialized = await this.serializeBlog(blog, {
+      includeComments: true,
+      approvedCommentsOnly: true,
+    });
+
+    const settings = normalizeBusinessSettings(business.settings);
+    const normalizedHost = host
+      .toLowerCase()
+      .trim()
+      .replace(/^(customer|business)\./, '');
+
+    const domain = await this.prisma.domain.findFirst({
+      where: { businessId: business.id, isPrimary: true },
+      select: { host: true },
+    });
+    const primaryHost = domain?.host ?? normalizedHost;
+    const sitemap = resolveSitemapConfig(
+      settings.website.sitemapConfig ?? null,
+      primaryHost,
+    );
+
+    const media = await this.prisma.business.findUnique({
+      where: { id: business.id },
+      select: { logoMedia: { select: { publicUrl: true } } },
+    });
+
+    const authorName = serialized.author
+      ? [serialized.author.firstName, serialized.author.lastName]
+          .filter(Boolean)
+          .join(' ')
+          .trim()
+      : '';
+
+    const jsonLd = settings.website.schema.enabled
+      ? buildBlogPostingJsonLd({
+          host: primaryHost,
+          id: serialized.id,
+          title: serialized.seoMetaTitle || serialized.title,
+          slug: serialized.slug,
+          abstract: serialized.seoMetaDescription || serialized.abstract,
+          mainTextHtml: serialized.seoMetaDescription
+            ? null
+            : serialized.mainTextHtml,
+          titleImageUrl: serialized.titleImageUrl,
+          publishedAt: serialized.publishedAt,
+          updatedAt: serialized.updatedAt,
+          authorName: authorName || null,
+          publisherName: business.nameFa || business.name,
+          publisherLogoUrl: media?.logoMedia?.publicUrl ?? null,
+          pathTemplate: sitemap.templates.blog ?? DEFAULT_SITEMAP_PATH_TEMPLATES.blog,
+        })
+      : null;
+
+    return {
+      ...serialized,
+      schema: { jsonLd },
     };
   }
 
@@ -608,6 +681,7 @@ export class BlogsService {
       categoryId: categoryAssignment?.categoryId.toString() ?? null,
       categoryName: categoryAssignment?.category.name ?? '',
       tags: Array.isArray(metadata.tags) ? (metadata.tags as string[]) : [],
+      ...readSeoMetaFromMetadata(metadata),
       authorId: blog.author_id?.toString() ?? null,
       author: blog.author
         ? {

src/blogs/dto/blog.dto.ts

@@ -9,6 +9,7 @@ import {
   Matches,
   Min,
   MinLength,
+  MaxLength,
 } from 'class-validator';
 
 export class ListBlogsDto {
@@ -107,6 +108,16 @@ export class CreateBlogDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()
@@ -152,6 +163,16 @@ export class UpdateBlogDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()

src/business-settings/business-settings.service.ts

@@ -17,6 +17,7 @@ import {
   sanitizeBusinessSettingsForClient,
   toPrismaJson,
 } from './business-settings.util';
+import { normalizeWebsiteSchemaSettings } from './website-schema.util';
 import { UpdateBusinessSettingsDto } from './dto/update-business-settings.dto';
 import { normalizeBusinessPrimaryColorId } from './business-primary-colors';
 
@@ -190,6 +191,17 @@ export class BusinessSettingsService {
         specialProductsSource:
           dto.website.specialProductsSource ??
           current.website.specialProductsSource,
+        schema:
+          dto.website.schema !== undefined
+            ? normalizeWebsiteSchemaSettings({
+                ...current.website.schema,
+                ...dto.website.schema,
+                sameAs:
+                  dto.website.schema.sameAs !== undefined
+                    ? dto.website.schema.sameAs
+                    : current.website.schema.sameAs,
+              })
+            : current.website.schema,
       };
     }
 

src/business-settings/business-settings.types.ts

@@ -111,6 +111,43 @@ export type WebsiteSettings = {
   specialProductsSource: SpecialProductsSource;
   /** Imported from GET https://{domain}/meshkee/sitemap-config.json */
   sitemapConfig?: WebsiteSitemapConfig | null;
+  /** Site-wide Schema.org Organization / LocalBusiness settings (Phase A). */
+  schema: WebsiteSchemaSettings;
+};
+
+/** Schema.org @type for the site-wide entity JSON-LD. */
+export const WEBSITE_SCHEMA_TYPE_IDS = ['Organization', 'LocalBusiness'] as const;
+
+export type WebsiteSchemaType = (typeof WEBSITE_SCHEMA_TYPE_IDS)[number];
+
+/**
+ * Business-admin overrides for site-wide structured data.
+ * Empty name/description fall back to business profile fields on the public API.
+ */
+export type WebsiteSchemaSettings = {
+  /** When false, websites should not emit Organization/LocalBusiness JSON-LD. */
+  enabled: boolean;
+  type: WebsiteSchemaType;
+  /** Optional override; empty → business `name`. */
+  name: string | null;
+  /** Optional override; empty → business `nameFa`. */
+  nameFa: string | null;
+  /** Optional override; empty → business `about`. */
+  description: string | null;
+  /** Optional LocalBusiness priceRange (e.g. "$$" or "۱۰۰٬۰۰۰–۵٬۰۰۰٬۰۰۰ تومان"). */
+  priceRange: string | null;
+  /** Extra sameAs profile URLs (merged with social links from business profile). */
+  sameAs: string[];
+};
+
+export const DEFAULT_WEBSITE_SCHEMA_SETTINGS: WebsiteSchemaSettings = {
+  enabled: true,
+  type: 'Organization',
+  name: null,
+  nameFa: null,
+  description: null,
+  priceRange: null,
+  sameAs: [],
 };
 
 export type SitemapChangefreq =
@@ -322,6 +359,7 @@ export const DEFAULT_BUSINESS_SETTINGS: BusinessSettings = {
   },
   website: {
     specialProductsSource: 'store_item',
+    schema: { ...DEFAULT_WEBSITE_SCHEMA_SETTINGS },
   },
   sms: {
     senderNumber: null,

src/business-settings/business-settings.util.ts

@@ -33,11 +33,13 @@ import {
   StubGatewaySettings,
   WebsiteSitemapConfig,
   ZarinpalGatewaySettings,
+  DEFAULT_WEBSITE_SCHEMA_SETTINGS,
 } from './business-settings.types';
 import {
   defaultOrderStepColor,
   normalizeOrderStepColor,
 } from './order-step-colors';
+import { normalizeWebsiteSchemaSettings } from './website-schema.util';
 
 function isRecord(value: unknown): value is Record<string, unknown> {
   return typeof value === 'object' && value !== null && !Array.isArray(value);
@@ -441,6 +443,9 @@ export function normalizeBusinessSettings(raw: unknown): BusinessSettings {
         enabledModules,
       ),
       sitemapConfig: normalizeWebsiteSitemapConfig(website.sitemapConfig),
+      schema: normalizeWebsiteSchemaSettings(
+        isRecord(website) ? website.schema : DEFAULT_WEBSITE_SCHEMA_SETTINGS,
+      ),
     },
     sms: {
       senderNumber: normalizeSmsSenderNumber(sms.senderNumber),
@@ -495,6 +500,10 @@ export function mergeBusinessSettings(
         patch.website?.sitemapConfig !== undefined
           ? patch.website.sitemapConfig
           : current.website.sitemapConfig,
+      schema:
+        patch.website?.schema !== undefined
+          ? patch.website.schema
+          : current.website.schema,
     },
     sms: {
       senderNumber:

src/business-settings/dto/update-business-settings.dto.ts

@@ -18,6 +18,7 @@ import {
   HOME_CHART_IDS,
   PAYMENT_GATEWAY_IDS,
   SPECIAL_PRODUCTS_SOURCE_IDS,
+  WEBSITE_SCHEMA_TYPE_IDS,
 } from '../business-settings.types';
 
 class BrandingSettingsDto {
@@ -199,11 +200,49 @@ class ModulesSettingsDto {
   charts?: string[];
 }
 
+class WebsiteSchemaSettingsDto {
+  @IsOptional()
+  @IsBoolean()
+  enabled?: boolean;
+
+  @IsOptional()
+  @IsString()
+  @IsIn([...WEBSITE_SCHEMA_TYPE_IDS])
+  type?: (typeof WEBSITE_SCHEMA_TYPE_IDS)[number];
+
+  @IsOptional()
+  @IsString()
+  name?: string | null;
+
+  @IsOptional()
+  @IsString()
+  nameFa?: string | null;
+
+  @IsOptional()
+  @IsString()
+  description?: string | null;
+
+  @IsOptional()
+  @IsString()
+  priceRange?: string | null;
+
+  @IsOptional()
+  @IsArray()
+  @IsString({ each: true })
+  @ArrayMaxSize(20)
+  sameAs?: string[];
+}
+
 class WebsiteSettingsDto {
   @IsOptional()
   @IsString()
   @IsIn([...SPECIAL_PRODUCTS_SOURCE_IDS])
   specialProductsSource?: (typeof SPECIAL_PRODUCTS_SOURCE_IDS)[number];
+
+  @IsOptional()
+  @ValidateNested()
+  @Type(() => WebsiteSchemaSettingsDto)
+  schema?: WebsiteSchemaSettingsDto;
 }
 
 export class UpdateBusinessSettingsDto {

src/business-settings/website-entity-schema.util.ts

@@ -0,0 +1,167 @@
+import { DEFAULT_SITEMAP_PATH_TEMPLATES } from '../sitemap/sitemap.constants';
+import { slugifyForUrl } from '../sitemap/seo-slug.util';
+import {
+  applyPathTemplate,
+  buildAbsoluteUrl,
+} from '../sitemap/sitemap-xml.util';
+
+export type WebsiteEntityJsonLd = Record<string, unknown>;
+
+function plainText(value: string | null | undefined, maxLen = 5000): string {
+  if (!value) return '';
+  return value
+    .replace(/<[^>]+>/g, ' ')
+    .replace(/&nbsp;/gi, ' ')
+    .replace(/\s+/g, ' ')
+    .trim()
+    .slice(0, maxLen);
+}
+
+function absoluteSiteUrl(host: string): string {
+  return `https://${host.replace(/^https?:\/\//i, '').replace(/\/+$/, '')}`;
+}
+
+/**
+ * Product detail JSON-LD for storefronts.
+ * Offer is included when a store min price exists.
+ */
+export function buildProductJsonLd(input: {
+  host: string;
+  id: string;
+  title: string;
+  nameFa?: string | null;
+  summary?: string | null;
+  descriptionHtml?: string | null;
+  imageUrls: string[];
+  brandName?: string | null;
+  pathTemplate?: string;
+  store?: {
+    minPrice: number | null;
+    maxPrice?: number | null;
+    inStock: boolean;
+  } | null;
+}): WebsiteEntityJsonLd {
+  const baseUrl = absoluteSiteUrl(input.host);
+  const name =
+    input.nameFa?.trim() || input.title.trim() || `Product ${input.id}`;
+  const pathSlug = slugifyForUrl(input.nameFa?.trim() || input.title, 'product');
+  const path = applyPathTemplate(
+    input.pathTemplate ?? DEFAULT_SITEMAP_PATH_TEMPLATES.product,
+    { id: input.id, slug: pathSlug },
+  );
+  const url = buildAbsoluteUrl(baseUrl, path);
+  const description =
+    plainText(input.summary) ||
+    plainText(input.descriptionHtml) ||
+    undefined;
+  const images = input.imageUrls.map((u) => u.trim()).filter(Boolean);
+
+  const jsonLd: WebsiteEntityJsonLd = {
+    '@context': 'https://schema.org',
+    '@type': 'Product',
+    name,
+    url,
+    sku: input.id,
+  };
+
+  if (description) jsonLd.description = description;
+  if (images.length === 1) jsonLd.image = images[0];
+  if (images.length > 1) jsonLd.image = images;
+
+  const brandName = input.brandName?.trim();
+  if (brandName) {
+    jsonLd.brand = {
+      '@type': 'Brand',
+      name: brandName,
+    };
+  }
+
+  const minPrice = input.store?.minPrice;
+  if (typeof minPrice === 'number' && Number.isFinite(minPrice) && minPrice >= 0) {
+    jsonLd.offers = {
+      '@type': 'Offer',
+      url,
+      priceCurrency: 'IRR',
+      price: String(minPrice),
+      availability: input.store?.inStock
+        ? 'https://schema.org/InStock'
+        : 'https://schema.org/OutOfStock',
+    };
+  }
+
+  return jsonLd;
+}
+
+/**
+ * Blog detail JSON-LD (BlogPosting) for storefronts.
+ */
+export function buildBlogPostingJsonLd(input: {
+  host: string;
+  id: string;
+  title: string;
+  slug: string;
+  abstract?: string | null;
+  mainTextHtml?: string | null;
+  titleImageUrl?: string | null;
+  publishedAt?: Date | string | null;
+  updatedAt?: Date | string | null;
+  authorName?: string | null;
+  publisherName?: string | null;
+  publisherLogoUrl?: string | null;
+  pathTemplate?: string;
+}): WebsiteEntityJsonLd {
+  const baseUrl = absoluteSiteUrl(input.host);
+  const path = applyPathTemplate(
+    input.pathTemplate ?? DEFAULT_SITEMAP_PATH_TEMPLATES.blog,
+    { id: input.id, slug: input.slug },
+  );
+  const url = buildAbsoluteUrl(baseUrl, path);
+  const description =
+    plainText(input.abstract) || plainText(input.mainTextHtml) || undefined;
+
+  const jsonLd: WebsiteEntityJsonLd = {
+    '@context': 'https://schema.org',
+    '@type': 'BlogPosting',
+    headline: input.title.trim() || `Post ${input.id}`,
+    mainEntityOfPage: {
+      '@type': 'WebPage',
+      '@id': url,
+    },
+    url,
+  };
+
+  if (description) jsonLd.description = description;
+  if (input.titleImageUrl?.trim()) jsonLd.image = input.titleImageUrl.trim();
+
+  if (input.publishedAt) {
+    jsonLd.datePublished = new Date(input.publishedAt).toISOString();
+  }
+  if (input.updatedAt) {
+    jsonLd.dateModified = new Date(input.updatedAt).toISOString();
+  }
+
+  const authorName = input.authorName?.trim();
+  if (authorName) {
+    jsonLd.author = {
+      '@type': 'Person',
+      name: authorName,
+    };
+  }
+
+  const publisherName = input.publisherName?.trim();
+  if (publisherName) {
+    const publisher: WebsiteEntityJsonLd = {
+      '@type': 'Organization',
+      name: publisherName,
+    };
+    if (input.publisherLogoUrl?.trim()) {
+      publisher.logo = {
+        '@type': 'ImageObject',
+        url: input.publisherLogoUrl.trim(),
+      };
+    }
+    jsonLd.publisher = publisher;
+  }
+
+  return jsonLd;
+}

src/business-settings/website-schema.util.ts

@@ -0,0 +1,195 @@
+import {
+  DEFAULT_WEBSITE_SCHEMA_SETTINGS,
+  WEBSITE_SCHEMA_TYPE_IDS,
+  type WebsiteSchemaSettings,
+  type WebsiteSchemaType,
+} from './business-settings.types';
+import type { BusinessSocialMedia } from '../business-profile/business-profile.types';
+
+function isRecord(value: unknown): value is Record<string, unknown> {
+  return typeof value === 'object' && value !== null && !Array.isArray(value);
+}
+
+function readTrimmed(value: unknown): string | null {
+  if (typeof value !== 'string') return null;
+  const trimmed = value.trim();
+  return trimmed.length > 0 ? trimmed : null;
+}
+
+function normalizeSameAs(raw: unknown): string[] {
+  if (!Array.isArray(raw)) return [];
+  const seen = new Set<string>();
+  const out: string[] = [];
+  for (const item of raw) {
+    if (typeof item !== 'string') continue;
+    const url = item.trim();
+    if (!url || seen.has(url)) continue;
+    if (!/^https?:\/\//i.test(url)) continue;
+    seen.add(url);
+    out.push(url);
+    if (out.length >= 20) break;
+  }
+  return out;
+}
+
+export function normalizeWebsiteSchemaSettings(
+  raw: unknown,
+): WebsiteSchemaSettings {
+  const source = isRecord(raw) ? raw : {};
+  const typeRaw = typeof source.type === 'string' ? source.type : '';
+  const type = (WEBSITE_SCHEMA_TYPE_IDS as readonly string[]).includes(typeRaw)
+    ? (typeRaw as WebsiteSchemaType)
+    : DEFAULT_WEBSITE_SCHEMA_SETTINGS.type;
+
+  return {
+    enabled:
+      typeof source.enabled === 'boolean'
+        ? source.enabled
+        : DEFAULT_WEBSITE_SCHEMA_SETTINGS.enabled,
+    type,
+    name: readTrimmed(source.name),
+    nameFa: readTrimmed(source.nameFa),
+    description: readTrimmed(source.description),
+    priceRange: readTrimmed(source.priceRange),
+    sameAs: normalizeSameAs(source.sameAs),
+  };
+}
+
+/** Turn social handles / URLs into absolute profile URLs for schema.org sameAs. */
+export function socialMediaToSameAsUrls(social: BusinessSocialMedia): string[] {
+  const urls: string[] = [];
+
+  const push = (value: string, build: (handle: string) => string) => {
+    const trimmed = value.trim();
+    if (!trimmed) return;
+    if (/^https?:\/\//i.test(trimmed)) {
+      urls.push(trimmed);
+      return;
+    }
+    const handle = trimmed.replace(/^@/, '').replace(/^\/+/, '');
+    if (!handle) return;
+    urls.push(build(handle));
+  };
+
+  push(social.instagram, (h) => `https://www.instagram.com/${h}`);
+  push(social.telegram, (h) =>
+    h.startsWith('t.me/') ? `https://${h}` : `https://t.me/${h}`,
+  );
+  push(social.linkedin, (h) =>
+    h.includes('linkedin.com') ? (h.startsWith('http') ? h : `https://${h}`) : `https://www.linkedin.com/in/${h}`,
+  );
+  push(social.youtube, (h) =>
+    h.includes('youtube.com') || h.includes('youtu.be')
+      ? h.startsWith('http')
+        ? h
+        : `https://${h}`
+      : `https://www.youtube.com/@${h}`,
+  );
+  push(social.aparat, (h) =>
+    h.includes('aparat.com')
+      ? h.startsWith('http')
+        ? h
+        : `https://${h}`
+      : `https://www.aparat.com/${h}`,
+  );
+
+  // WhatsApp is a phone link, not a public profile — skip for sameAs.
+
+  return normalizeSameAs(urls);
+}
+
+export type WebsiteSchemaJsonLd = Record<string, unknown>;
+
+export type BuildWebsiteSchemaJsonLdInput = {
+  settings: WebsiteSchemaSettings;
+  host: string;
+  name: string;
+  nameFa: string;
+  about: string;
+  logoUrl: string | null;
+  emails: string[];
+  phoneNumbers: Array<{ type: string; number: string }>;
+  socialMedia: BusinessSocialMedia;
+  addresses: Array<{
+    province: string;
+    city: string;
+    address: string;
+    postalCode: string | null;
+    landline: string | null;
+  }>;
+};
+
+/**
+ * Build site-wide Organization / LocalBusiness JSON-LD for storefronts.
+ * Returns null when schema is disabled.
+ */
+export function buildWebsiteSchemaJsonLd(
+  input: BuildWebsiteSchemaJsonLdInput,
+): WebsiteSchemaJsonLd | null {
+  const { settings } = input;
+  if (!settings.enabled) return null;
+
+  const displayName =
+    settings.nameFa ||
+    input.nameFa?.trim() ||
+    settings.name ||
+    input.name?.trim() ||
+    input.host;
+
+  const description =
+    settings.description || input.about?.trim() || undefined;
+
+  const sameAs = normalizeSameAs([
+    ...socialMediaToSameAsUrls(input.socialMedia),
+    ...settings.sameAs,
+  ]);
+
+  const telephone =
+    input.phoneNumbers.find((p) => p.number.trim())?.number.trim() ||
+    input.addresses.find((a) => a.landline?.trim())?.landline?.trim() ||
+    undefined;
+
+  const email = input.emails.find((e) => e.trim())?.trim() || undefined;
+
+  const url = `https://${input.host.replace(/^https?:\/\//i, '').replace(/\/+$/, '')}`;
+
+  const jsonLd: WebsiteSchemaJsonLd = {
+    '@context': 'https://schema.org',
+    '@type': settings.type,
+    name: displayName,
+    url,
+  };
+
+  if (description) jsonLd.description = description;
+  if (input.logoUrl) {
+    jsonLd.logo = input.logoUrl;
+    jsonLd.image = input.logoUrl;
+  }
+  if (telephone) jsonLd.telephone = telephone;
+  if (email) jsonLd.email = email;
+  if (sameAs.length > 0) jsonLd.sameAs = sameAs;
+
+  const primaryAddress = input.addresses[0];
+  if (primaryAddress) {
+    const street = primaryAddress.address?.trim();
+    const city = primaryAddress.city?.trim();
+    const province = primaryAddress.province?.trim();
+    const postalCode = primaryAddress.postalCode?.trim() || undefined;
+    if (street || city || province || postalCode) {
+      jsonLd.address = {
+        '@type': 'PostalAddress',
+        ...(street ? { streetAddress: street } : {}),
+        ...(city ? { addressLocality: city } : {}),
+        ...(province ? { addressRegion: province } : {}),
+        ...(postalCode ? { postalCode } : {}),
+        addressCountry: 'IR',
+      };
+    }
+  }
+
+  if (settings.type === 'LocalBusiness' && settings.priceRange) {
+    jsonLd.priceRange = settings.priceRange;
+  }
+
+  return jsonLd;
+}

src/categories/categories.service.ts

@@ -6,16 +6,29 @@ import {
 } from '@nestjs/common';
 import {
   MediaEntityType,
+  Prisma,
   TranslationEntityType,
   TranslationStatus,
 } from '@prisma/client';
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { PrismaService } from '../prisma/prisma.service';
 import { SitemapService } from '../sitemap/sitemap.service';
 import { TenantService } from '../tenant/tenant.service';
 import { CreateCategoryDto, ListCategoriesDto, UpdateCategoryDto } from './dto/category.dto';
 
+function asRecord(value: Prisma.JsonValue): Record<string, unknown> {
+  if (value && typeof value === 'object' && !Array.isArray(value)) {
+    return value as Record<string, unknown>;
+  }
+  return {};
+}
+
 function slugify(value: string): string {
   return (
     value
@@ -157,6 +170,10 @@ export class CategoriesService {
         slug,
         description: dto.description?.trim() || null,
         sortOrder: dto.sortOrder ?? 0,
+        metadata: applySeoMetaToMetadata(
+          {},
+          normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+        ) as Prisma.InputJsonValue,
       },
     });
 
@@ -237,6 +254,14 @@ export class CategoriesService {
         ...(dto.sortOrder !== undefined ? { sortOrder: dto.sortOrder } : {}),
         ...(dto.isActive !== undefined ? { isActive: dto.isActive } : {}),
         ...(parentId !== undefined ? { parentId } : {}),
+        ...(dto.seoMetaTitle !== undefined || dto.seoMetaDescription !== undefined
+          ? {
+              metadata: applySeoMetaToMetadata(
+                asRecord(existing.metadata),
+                normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+              ) as Prisma.InputJsonValue,
+            }
+          : {}),
         slug,
       },
     });
@@ -395,6 +420,7 @@ export class CategoriesService {
       nameFa: string | null;
       slug: string;
       description: string | null;
+      metadata?: Prisma.JsonValue;
       sortOrder: number;
       isActive: boolean;
       createdAt: Date;
@@ -412,6 +438,7 @@ export class CategoriesService {
       nameFa: category.nameFa,
       slug: category.slug,
       description: category.description,
+      ...readSeoMetaFromMetadata(asRecord(category.metadata ?? {})),
       sortOrder: category.sortOrder,
       isActive: category.isActive,
       variationCount,

src/categories/dto/category.dto.ts

@@ -1,6 +1,15 @@
 import { MediaEntityType } from '@prisma/client';
 import { Type } from 'class-transformer';
-import { IsEnum, IsInt, IsOptional, IsString, Matches, Min, MinLength } from 'class-validator';
+import {
+  IsEnum,
+  IsInt,
+  IsOptional,
+  IsString,
+  Matches,
+  MaxLength,
+  Min,
+  MinLength,
+} from 'class-validator';
 
 export class ListCategoriesDto {
   @IsOptional()
@@ -29,6 +38,16 @@ export class CreateCategoryDto {
   @IsString()
   description?: string;
 
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
   @IsOptional()
   @IsString()
   @Matches(/^[a-z0-9]+(?:-[a-z0-9]+)*$/, {
@@ -61,6 +80,16 @@ export class UpdateCategoryDto {
   @IsString()
   description?: string | null;
 
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
   @IsOptional()
   @IsString()
   @Matches(/^[a-z0-9]+(?:-[a-z0-9]+)*$/)

src/common/seo-meta.dto.ts

@@ -0,0 +1,23 @@
+import { IsOptional, IsString, MaxLength } from 'class-validator';
+import {
+  SEO_META_DESCRIPTION_MAX,
+  SEO_META_TITLE_MAX,
+} from '../common/seo-meta.util';
+
+/** Optional mixin fields — copy onto Create/Update DTOs (Nest does not support multi-inheritance well). */
+export const SEO_META_DTO_DECORATORS = {
+  titleMax: SEO_META_TITLE_MAX,
+  descriptionMax: SEO_META_DESCRIPTION_MAX,
+} as const;
+
+export class SeoMetaDto {
+  @IsOptional()
+  @IsString()
+  @MaxLength(SEO_META_TITLE_MAX)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(SEO_META_DESCRIPTION_MAX)
+  seoMetaDescription?: string | null;
+}

src/common/seo-meta.util.ts

@@ -0,0 +1,67 @@
+/**
+ * Per-page SEO overrides stored in entity `metadata` JSON.
+ * Empty / null → websites fall back to title / summary / about fields.
+ */
+
+export const SEO_META_TITLE_MAX = 70;
+export const SEO_META_DESCRIPTION_MAX = 160;
+
+export type SeoMetaFields = {
+  seoMetaTitle: string | null;
+  seoMetaDescription: string | null;
+};
+
+export function emptySeoMeta(): SeoMetaFields {
+  return { seoMetaTitle: null, seoMetaDescription: null };
+}
+
+export function readSeoMetaFromMetadata(metadata: Record<string, unknown>): SeoMetaFields {
+  const title =
+    typeof metadata.seoMetaTitle === 'string' ? metadata.seoMetaTitle.trim() : '';
+  const description =
+    typeof metadata.seoMetaDescription === 'string'
+      ? metadata.seoMetaDescription.trim()
+      : '';
+  return {
+    seoMetaTitle: title ? title.slice(0, SEO_META_TITLE_MAX) : null,
+    seoMetaDescription: description
+      ? description.slice(0, SEO_META_DESCRIPTION_MAX)
+      : null,
+  };
+}
+
+/** Normalize optional DTO strings (undefined = leave unchanged when merging). */
+export function normalizeSeoMetaInput(
+  seoMetaTitle?: string | null,
+  seoMetaDescription?: string | null,
+): Partial<SeoMetaFields> {
+  const out: Partial<SeoMetaFields> = {};
+  if (seoMetaTitle !== undefined) {
+    const trimmed = seoMetaTitle?.trim() ?? '';
+    out.seoMetaTitle = trimmed ? trimmed.slice(0, SEO_META_TITLE_MAX) : null;
+  }
+  if (seoMetaDescription !== undefined) {
+    const trimmed = seoMetaDescription?.trim() ?? '';
+    out.seoMetaDescription = trimmed
+      ? trimmed.slice(0, SEO_META_DESCRIPTION_MAX)
+      : null;
+  }
+  return out;
+}
+
+/** Merge SEO keys into a metadata object (preserves tags and other keys). */
+export function applySeoMetaToMetadata(
+  metadata: Record<string, unknown>,
+  seo: Partial<SeoMetaFields>,
+): Record<string, unknown> {
+  const next = { ...metadata };
+  if (seo.seoMetaTitle !== undefined) {
+    if (seo.seoMetaTitle) next.seoMetaTitle = seo.seoMetaTitle;
+    else delete next.seoMetaTitle;
+  }
+  if (seo.seoMetaDescription !== undefined) {
+    if (seo.seoMetaDescription) next.seoMetaDescription = seo.seoMetaDescription;
+    else delete next.seoMetaDescription;
+  }
+  return next;
+}

src/customers/customers.service.ts

@@ -1,4 +1,12 @@
-import { BadRequestException, ConflictException, ForbiddenException, Injectable, NotFoundException, ServiceUnavailableException } from '@nestjs/common';
+import {
+  BadRequestException,
+  ConflictException,
+  ForbiddenException,
+  HttpException,
+  Injectable,
+  NotFoundException,
+  ServiceUnavailableException,
+} from '@nestjs/common';
 import { Prisma } from '@prisma/client';
 import * as bcrypt from 'bcrypt';
 import { randomBytes } from 'crypto';
@@ -769,7 +777,8 @@ export class CustomersService {
 
   /**
    * Bulk SMS. Empty/omitted userIds → all enabled business customers.
-   * With a personalized template, messages are sent per-recipient (not one bulk payload).
+   * Always sends per-recipient so one failure does not abort the rest.
+   * Returns a report with sent/failed counts and per-number errors.
    */
   async sendBulkSms(
     businessIdRaw: string,
@@ -863,139 +872,137 @@ export class CustomersService {
         enabled: false,
         message: 'SMS is disabled. Message was not sent.',
         recipientCount: recipients.length,
+        sentCount: 0,
+        failedCount: 0,
+        failures: [],
       };
     }
 
-    const sample = await this.resolveOutboundSms(
-      businessId,
-      business.settings,
-      dto.message,
-      dto.templateId,
-      {
-        firstName: recipients[0].firstName,
-        lastName: recipients[0].lastName,
-        titleName: recipients[0].titleName,
-      },
-    );
-
-    const personalized =
-      Boolean(dto.templateId) || smsTemplateUsesVariables(dto.message);
-
-    let charged = 0;
-    let personalizedPayloads: Array<{
+    const payloads: Array<{
       cellNumber: string;
       message: string;
       source: string;
       cost: number;
+      templateId: string | null;
+      templateVerified: boolean | null;
     }> = [];
 
-    if (!personalized) {
-      charged = await this.smsBilling.charge(
+    for (const recipient of recipients) {
+      const resolved = await this.resolveOutboundSms(
         businessId,
-        sample.message,
-        recipients.length,
-        'mass',
-      );
-    } else {
-      personalizedPayloads = [];
-      let totalCost = 0;
-      for (const recipient of recipients) {
-        const resolved = await this.resolveOutboundSms(
-          businessId,
-          business.settings,
-          dto.message,
-          dto.templateId,
-          {
-            firstName: recipient.firstName,
-            lastName: recipient.lastName,
-            titleName: recipient.titleName,
-          },
-        );
-        const cost = this.smsBilling.costForMessage(resolved.message);
-        personalizedPayloads.push({
-          cellNumber: recipient.cellNumber,
-          message: resolved.message,
-          source: resolved.source,
-          cost,
-        });
-        totalCost += cost;
-      }
-      charged = await this.smsBilling.chargeAmount(
-        businessId,
-        totalCost,
-        personalizedPayloads.length,
-        'mass',
+        business.settings,
+        dto.message,
+        dto.templateId,
+        {
+          firstName: recipient.firstName,
+          lastName: recipient.lastName,
+          titleName: recipient.titleName,
+        },
       );
+      payloads.push({
+        cellNumber: recipient.cellNumber,
+        message: resolved.message,
+        source: resolved.source,
+        cost: this.smsBilling.costForMessage(resolved.message),
+        templateId: resolved.templateId,
+        templateVerified: resolved.templateVerified,
+      });
     }
 
-    try {
-      if (!personalized) {
-        const result = await this.sms.sendBulkMessage(
-          recipients.map((r) => r.cellNumber),
-          sample.message,
-          { source: sample.source },
-        );
-        return {
-          enabled: true,
-          message: 'Message sent successfully',
-          recipientCount: result.recipientCount,
-          serverIds: result.serverIds,
-          source: sample.source,
-          templateId: sample.templateId,
-          templateVerified: sample.templateVerified,
-        };
+    const serverIds: string[] = [];
+    const failures: Array<{ cellNumber: string; error: string }> = [];
+    let sentCount = 0;
+    let balanceExhausted = false;
+
+    for (const payload of payloads) {
+      if (balanceExhausted) {
+        failures.push({
+          cellNumber: payload.cellNumber,
+          error: 'Insufficient SMS balance. Contact Meshkee to top up.',
+        });
+        continue;
       }
 
-      const serverIds: string[] = [];
-      for (let i = 0; i < personalizedPayloads.length; i++) {
-        const payload = personalizedPayloads[i];
-        try {
-          const result = await this.sms.sendMessage(
-            payload.cellNumber,
-            payload.message,
-            { source: payload.source },
-          );
-          serverIds.push(result.serverId);
-        } catch (err) {
-          const remaining = personalizedPayloads.slice(i);
-          const refundAmount = remaining.reduce((sum, item) => sum + item.cost, 0);
-          await this.smsBilling.refund(
-            businessId,
-            refundAmount,
-            remaining.length,
-            'mass',
-          );
-          charged = 0;
-          throw err;
-        }
-      }
-
-      return {
-        enabled: true,
-        message: 'Message sent successfully',
-        recipientCount: serverIds.length,
-        serverIds,
-        source: sample.source,
-        templateId: sample.templateId,
-        templateVerified: sample.templateVerified,
-      };
-    } catch (err) {
-      if (charged > 0) {
-        await this.smsBilling.refund(
+      let charged = 0;
+      try {
+        charged = await this.smsBilling.chargeAmount(
           businessId,
-          charged,
-          personalized ? personalizedPayloads.length : recipients.length,
+          payload.cost,
+          1,
           'mass',
         );
+      } catch (err) {
+        const message = this.smsFailureMessage(err);
+        if (message.toLowerCase().includes('insufficient sms balance')) {
+          balanceExhausted = true;
+        }
+        failures.push({ cellNumber: payload.cellNumber, error: message });
+        continue;
       }
-      if (
-        err instanceof BadRequestException ||
-        err instanceof ServiceUnavailableException
-      ) {
-        throw err;
+
+      try {
+        const result = await this.sms.sendMessage(
+          payload.cellNumber,
+          payload.message,
+          { source: payload.source },
+        );
+        serverIds.push(result.serverId);
+        sentCount += 1;
+      } catch (err) {
+        if (charged > 0) {
+          await this.smsBilling.refund(businessId, charged, 1, 'mass');
+        }
+        failures.push({
+          cellNumber: payload.cellNumber,
+          error: this.smsFailureMessage(err),
+        });
       }
-      throw new ServiceUnavailableException('Unable to send SMS');
     }
+
+    const sample = payloads[0];
+    const failedCount = failures.length;
+    const message =
+      failedCount === 0
+        ? 'Message sent successfully'
+        : sentCount === 0
+          ? 'No messages were sent'
+          : `Sent ${sentCount} of ${payloads.length}; ${failedCount} failed`;
+
+    return {
+      enabled: true,
+      message,
+      recipientCount: payloads.length,
+      sentCount,
+      failedCount,
+      serverIds,
+      failures,
+      source: sample?.source,
+      templateId: sample?.templateId,
+      templateVerified: sample?.templateVerified,
+    };
+  }
+
+  private smsFailureMessage(err: unknown): string {
+    if (err instanceof HttpException) {
+      const response = err.getResponse();
+      if (typeof response === 'string' && response.trim()) {
+        return response.trim();
+      }
+      if (typeof response === 'object' && response !== null && 'message' in response) {
+        const message = (response as { message?: string | string[] }).message;
+        if (Array.isArray(message)) {
+          return message.filter(Boolean).join(', ') || err.message;
+        }
+        if (typeof message === 'string' && message.trim()) {
+          return message.trim();
+        }
+      }
+      return err.message || 'Unable to send SMS';
+    }
+    if (err instanceof Error && err.message.trim()) {
+      return err.message.trim();
+    }
+    return 'Unable to send SMS';
   }
 
   /**

src/instructions/dto/instruction.dto.ts

@@ -9,6 +9,7 @@ import {
   Matches,
   Min,
   MinLength,
+  MaxLength,
 } from 'class-validator';
 
 export class ListInstructionsDto {
@@ -114,6 +115,16 @@ export class CreateInstructionDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()
@@ -173,6 +184,16 @@ export class UpdateInstructionDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()

src/instructions/instructions.service.ts

@@ -13,6 +13,11 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { BusinessSettingsService } from '../business-settings/business-settings.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { PrismaService } from '../prisma/prisma.service';
 import { TenantService } from '../tenant/tenant.service';
 import {
@@ -166,7 +171,10 @@ export class InstructionsService {
           status,
           featured_media_id: featuredMediaId,
           published_at: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags) as Prisma.InputJsonValue,
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
         },
         include: instructionInclude,
       });
@@ -260,10 +268,13 @@ export class InstructionsService {
       nextContent.html = dto.descriptionHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -661,6 +672,7 @@ export class InstructionsService {
       categoryId: categoryAssignment?.categoryId.toString() ?? null,
       categoryName: categoryAssignment?.category.name ?? '',
       tags: Array.isArray(metadata.tags) ? (metadata.tags as string[]) : [],
+      ...readSeoMetaFromMetadata(metadata),
       authorId: video.author_id?.toString() ?? null,
       author: video.author
         ? {

src/portfolios/dto/portfolio.dto.ts

@@ -10,6 +10,7 @@ import {
   Matches,
   Min,
   MinLength,
+  MaxLength,
 } from 'class-validator';
 
 export class ListPortfoliosDto {
@@ -113,6 +114,16 @@ export class CreatePortfolioDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsArray()
@@ -174,6 +185,16 @@ export class UpdatePortfolioDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsArray()

src/portfolios/portfolios.service.ts

@@ -12,6 +12,11 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { BusinessSettingsService } from '../business-settings/business-settings.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { MediaService } from '../media/media.service';
 import { PrismaService } from '../prisma/prisma.service';
 import { SitemapService } from '../sitemap/sitemap.service';
@@ -166,7 +171,10 @@ export class PortfoliosService {
           featured_media_id: featuredMediaId,
           sort_order: sortOrder,
           published_at: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags) as Prisma.InputJsonValue,
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
         },
         include: portfolioInclude,
       });
@@ -265,10 +273,13 @@ export class PortfoliosService {
       nextContent.html = dto.mainTextHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -786,6 +797,7 @@ export class PortfoliosService {
       categoryId: categoryAssignment?.categoryId.toString() ?? null,
       categoryName: categoryAssignment?.category.name ?? '',
       tags: Array.isArray(metadata.tags) ? (metadata.tags as string[]) : [],
+      ...readSeoMetaFromMetadata(metadata),
       titleImageUrl:
         portfolio.media?.publicUrl ??
         galleryAttachments[0]?.media.publicUrl ??

src/products/dto/product.dto.ts

@@ -11,6 +11,7 @@ import {
   Matches,
   Min,
   MinLength,
+  MaxLength,
 } from 'class-validator';
 
 export class ListProductsDto {
@@ -112,6 +113,17 @@ export class CreateProductDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
+
 
   @IsOptional()
   @IsString()
@@ -162,6 +174,17 @@ export class UpdateProductDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
+
 
   @IsOptional()
   @IsString()

src/products/products.service.ts

@@ -14,8 +14,17 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { BrandsService } from '../brands/brands.service';
+import { normalizeBusinessSettings } from '../business-settings/business-settings.util';
+import { buildProductJsonLd } from '../business-settings/website-entity-schema.util';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { MediaService } from '../media/media.service';
 import { PrismaService } from '../prisma/prisma.service';
+import { DEFAULT_SITEMAP_PATH_TEMPLATES } from '../sitemap/sitemap.constants';
+import { resolveSitemapConfig } from '../sitemap/sitemap-config.util';
 import { SitemapService } from '../sitemap/sitemap.service';
 import { TenantService } from '../tenant/tenant.service';
 import { CreateProductDto, ListProductsDto, ListPublicProductsDto, UpdateProductDto } from './dto/product.dto';
@@ -189,7 +198,7 @@ export class ProductsService {
       throw new NotFoundException('Product not found');
     }
 
-    return this.serializePublicDetail(businessId, product);
+    return this.serializePublicDetail(host, businessId, product);
   }
 
   async getPublicById(host: string, productIdRaw: string) {
@@ -215,20 +224,80 @@ export class ProductsService {
       throw new NotFoundException('Product not found');
     }
 
-    return this.serializePublicDetail(businessId, product);
+    return this.serializePublicDetail(host, businessId, product);
   }
 
   private async serializePublicDetail(
+    host: string,
     businessId: bigint,
     product: Prisma.ProductGetPayload<{ include: typeof productListInclude }>,
   ) {
-    const [serializedList, relatedProducts] = await Promise.all([
+    const [serializedList, relatedProducts, business] = await Promise.all([
       this.serializePublicListItems(businessId, [product]),
       this.loadRelatedPublicProducts(businessId, product),
+      this.prisma.business.findUnique({
+        where: { id: businessId },
+        select: {
+          settings: true,
+          name: true,
+          nameFa: true,
+          domains: {
+            where: { isPrimary: true },
+            select: { host: true },
+            take: 1,
+          },
+        },
+      }),
     ]);
 
+    const productPayload = serializedList[0];
+    const settings = normalizeBusinessSettings(business?.settings);
+    const normalizedHost = host
+      .toLowerCase()
+      .trim()
+      .replace(/^(customer|business)\./, '');
+    const primaryHost = business?.domains[0]?.host ?? normalizedHost;
+    const sitemap = resolveSitemapConfig(
+      settings.website.sitemapConfig ?? null,
+      primaryHost,
+    );
+
+    const imageUrls = [
+      productPayload.thumbnailUrl,
+      ...((productPayload.images as Array<{ url?: string }> | undefined) ?? []).map(
+        (img) => img.url,
+      ),
+    ].filter((url): url is string => Boolean(url?.trim()));
+
+    const jsonLd = settings.website.schema.enabled
+      ? buildProductJsonLd({
+          host: primaryHost,
+          id: productPayload.id,
+          title: productPayload.seoMetaTitle || productPayload.title,
+          nameFa: productPayload.seoMetaTitle
+            ? productPayload.seoMetaTitle
+            : productPayload.nameFa,
+          summary:
+            productPayload.seoMetaDescription || productPayload.summary,
+          descriptionHtml: productPayload.seoMetaDescription
+            ? productPayload.seoMetaDescription
+            : productPayload.descriptionHtml,
+          imageUrls,
+          brandName:
+            productPayload.brand?.nameFa?.trim() ||
+            productPayload.brand?.nameEn?.trim() ||
+            null,
+          pathTemplate:
+            sitemap.templates.product ?? DEFAULT_SITEMAP_PATH_TEMPLATES.product,
+          store: productPayload.store ?? null,
+        })
+      : null;
+
     return {
-      product: serializedList[0],
+      product: {
+        ...productPayload,
+        schema: { jsonLd },
+      },
       relatedProducts,
     };
   }
@@ -296,7 +365,10 @@ export class ProductsService {
           featuredMediaId,
           brandId,
           publishedAt: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags),
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
         },
         include: {
           featuredMedia: true,
@@ -379,10 +451,13 @@ export class ProductsService {
       nextContent.html = dto.descriptionHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -640,6 +715,7 @@ export class ProductsService {
       tags: Array.isArray(metadata.tags)
         ? (metadata.tags as string[])
         : [],
+      ...readSeoMetaFromMetadata(metadata),
       thumbnailUrl,
       thumbnailMediaId: product.featuredMediaId?.toString() ?? null,
       image,

src/tenant/tenant.service.ts

@@ -61,6 +61,10 @@ export class TenantService {
       enabledModules: settings.modules.enabled,
       homeCharts: settings.modules.charts,
       specialProductsSource: settings.website.specialProductsSource,
+      schema: {
+        enabled: settings.website.schema.enabled,
+        type: settings.website.schema.type,
+      },
       logoUrl: media?.logoMedia?.publicUrl ?? null,
       logoDarkUrl: media?.logoDarkMedia?.publicUrl ?? null,
       faviconUrl:

src/user-products/dto/user-product.dto.ts

@@ -9,6 +9,7 @@ import {
   IsNumber,
   IsOptional,
   IsString,
+  MaxLength,
   Min,
   MinLength,
   ValidateNested,
@@ -166,6 +167,16 @@ export class CreateUserProductDto {
   @IsArray()
   @IsString({ each: true })
   galleryMediaIds?: string[];
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
 }
 
 export class UpdateUserProductDto extends CreateUserProductDto {}

src/user-products/user-products.service.ts

@@ -14,6 +14,11 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { CategoryTechnicalFormService } from '../categories/category-technical-form.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { MediaService } from '../media/media.service';
 import { PrismaService } from '../prisma/prisma.service';
 import {
@@ -337,9 +342,12 @@ export class UserProductsService {
     const content: Prisma.InputJsonValue = {
       ...(dto.titleEn?.trim() ? { titleEn: dto.titleEn.trim() } : {}),
     };
-    const metadata: Prisma.InputJsonValue = {
-      priceByExpert: dto.priceByExpert === true,
-    };
+    const metadata = applySeoMetaToMetadata(
+      {
+        priceByExpert: dto.priceByExpert === true,
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    ) as Prisma.InputJsonValue;
 
     const created = await this.prisma.$transaction(async (tx) => {
       const product = await tx.userProduct.create({
@@ -522,10 +530,13 @@ export class UserProductsService {
     const content: Prisma.InputJsonValue = {
       ...(dto.titleEn?.trim() ? { titleEn: dto.titleEn.trim() } : {}),
     };
-    const metadata: Prisma.InputJsonValue = {
-      ...existingMetadata,
-      priceByExpert: dto.priceByExpert === true,
-    };
+    const metadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        priceByExpert: dto.priceByExpert === true,
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    ) as Prisma.InputJsonValue;
 
     let slug = existing.slug;
     if (titleFa !== existing.title) {
@@ -1269,6 +1280,7 @@ export class UserProductsService {
       priceCurrency: product.priceCurrency,
       priceByExpert,
       promoted,
+      ...readSeoMetaFromMetadata(metadata),
       status: product.status,
       condition: product.condition,
       deliveryNote: product.deliveryNote,

src/videos/dto/video.dto.ts

@@ -9,6 +9,7 @@ import {
   Matches,
   Min,
   MinLength,
+  MaxLength,
 } from 'class-validator';
 
 export class ListVideosDto {
@@ -120,6 +121,16 @@ export class CreateVideoDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()
@@ -179,6 +190,16 @@ export class UpdateVideoDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()

src/videos/videos.service.ts

@@ -13,6 +13,11 @@ import {
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
 import { BusinessSettingsService } from '../business-settings/business-settings.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { PrismaService } from '../prisma/prisma.service';
 import { TenantService } from '../tenant/tenant.service';
 import {
@@ -153,7 +158,10 @@ export class VideosService {
           status,
           featured_media_id: featuredMediaId,
           published_at: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags) as Prisma.InputJsonValue,
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
         },
         include: videoInclude,
       });
@@ -247,10 +255,13 @@ export class VideosService {
       nextContent.html = dto.descriptionHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -651,6 +662,7 @@ export class VideosService {
       categoryId: categoryAssignment?.categoryId.toString() ?? null,
       categoryName: categoryAssignment?.category.name ?? '',
       tags: Array.isArray(metadata.tags) ? (metadata.tags as string[]) : [],
+      ...readSeoMetaFromMetadata(metadata),
       authorId: video.author_id?.toString() ?? null,
       author: video.author
         ? {

src/website-docs/static/AI_PROMPT.md

@@ -319,11 +319,73 @@ These are **required on every crawlable page** (home, listing, product/blog/port
 **Open Graph (recommended)**
 - Set `og:title`, `og:description`, and `og:image` on important pages (home + detail pages) from CMS media when available.
 
+### Site-wide Schema.org JSON-LD (Organization / LocalBusiness)
+
+Business admins configure this under **Website → Settings → Structured data**. The API builds a ready `jsonLd` object for you.
+
+1. `GET /tenants/{domain}/website/business-info`
+2. If `schema.enabled` and `schema.jsonLd` is an object, render once in the root layout (or every public page):
+
+```html
+<script type="application/ld+json">
+  …paste schema.jsonLd…
+</script>
+```
+
+In Next.js App Router, put it in the root layout via `<script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schema.jsonLd) }} />` when `jsonLd` is non-null.
+
+- Do **not** invent Organization fields locally when `jsonLd` is present — use the CMS object.
+- When `schema.enabled` is false, `jsonLd` is `null` — omit the script tag.
+- Tenant resolve also exposes `{ schema: { enabled, type } }` for lightweight checks; full payload is on business-info.
+- Social profile URLs from business profile are merged into `sameAs` automatically; admin can add extra https URLs.
+
+### Product + blog Schema.org JSON-LD (auto)
+
+When **Website → Settings → Structured data** is enabled, detail endpoints include a ready `schema.jsonLd` (no admin fields to edit):
+
+| Page | Endpoint | `@type` |
+|------|----------|---------|
+| Product detail | `GET /tenants/{domain}/products/by-id/{id}` (or by slug) | `Product` (+ `Offer` when store min price exists) |
+| Blog detail | `GET /tenants/{domain}/blogs/{slug}` (or by id) | `BlogPosting` |
+
+On the product/blog page:
+
+```tsx
+{product.schema?.jsonLd ? (
+  <script
+    type="application/ld+json"
+    dangerouslySetInnerHTML={{ __html: JSON.stringify(product.schema.jsonLd) }}
+  />
+) : null}
+```
+
+- Emit **in addition to** the site-wide Organization/LocalBusiness script from business-info.
+- When structured data is disabled, `schema.jsonLd` is `null` — omit the tag.
+- Do not invent Product/Article fields locally when `jsonLd` is present.
+
+### Per-page SEO meta overrides (optional)
+
+CMS forms expose optional **SEO title** / **SEO description** on products, blogs, portfolios, videos, instructions, workshops, user-products, and categories.
+
+Public detail payloads include:
+
+- `seoMetaTitle` (`string | null`)
+- `seoMetaDescription` (`string | null`)
+
+Website rules:
+
+1. Prefer `seoMetaTitle` for `<title>` when non-null; else use the normal title/`nameFa`.
+2. Prefer `seoMetaDescription` for `<meta name="description">` when non-null; else summary/abstract/about.
+3. Product/blog `schema.jsonLd` already prefers these overrides when set.
+4. Empty/null means “no override” — never show placeholder text as meta.
+
 **Checklist before shipping a page**
-1. Unique `<title>` and meta description  
+1. Unique `<title>` and meta description (use `seoMeta*` when present)  
 2. One clear H1 + sensible H2 sections  
 3. All content images have alt text  
 4. Public URL is included via CMS sitemap and/or `sitemap-config.json` static pages  
+5. Site-wide Organization/LocalBusiness JSON-LD from `business-info.schema.jsonLd` when enabled  
+6. Product/blog detail pages emit `product.schema.jsonLd` / `blog.schema.jsonLd` when present  
 
 If OpenAPI and this brief conflict, **OpenAPI wins**.
 

src/website-docs/static/openapi.json

@@ -195,6 +195,18 @@
                         "store_item"
                       ],
                       "description": "Where homepage special-product carousels read from. Defaults to store_item when the store module is enabled, otherwise product."
+                    },
+                    "schema": {
+                      "type": "object",
+                      "description": "Site-wide Schema.org flags. Full jsonLd is on GET /tenants/{domain}/website/business-info.",
+                      "properties": {
+                        "enabled": { "type": "boolean" },
+                        "type": {
+                          "type": "string",
+                          "enum": ["Organization", "LocalBusiness"]
+                        }
+                      },
+                      "required": ["enabled", "type"]
                     }
                   }
                 }
@@ -530,7 +542,32 @@
                       }
                     },
                     "socialMedia": { "type": "object" },
-                    "addresses": { "type": "array", "items": { "type": "object" } }
+                    "addresses": { "type": "array", "items": { "type": "object" } },
+                    "schema": {
+                      "type": "object",
+                      "description": "Site-wide Schema.org settings + ready-to-emit jsonLd (Phase A).",
+                      "properties": {
+                        "enabled": { "type": "boolean" },
+                        "type": {
+                          "type": "string",
+                          "enum": ["Organization", "LocalBusiness"]
+                        },
+                        "name": { "type": "string", "nullable": true },
+                        "nameFa": { "type": "string", "nullable": true },
+                        "description": { "type": "string", "nullable": true },
+                        "priceRange": { "type": "string", "nullable": true },
+                        "sameAs": {
+                          "type": "array",
+                          "items": { "type": "string" }
+                        },
+                        "jsonLd": {
+                          "type": "object",
+                          "nullable": true,
+                          "description": "Null when schema.enabled is false. Otherwise emit as application/ld+json on every public page (or at least the layout)."
+                        }
+                      },
+                      "required": ["enabled", "type", "sameAs", "jsonLd"]
+                    }
                   }
                 }
               }
@@ -1001,7 +1038,7 @@
         ],
         "responses": {
           "200": {
-            "description": "{ product, relatedProducts } — same shape as product-by-slug"
+            "description": "{ product, relatedProducts }. `product.schema.jsonLd` is Product Schema.org JSON-LD when website structured data is enabled (null otherwise). Related products omit schema."
           }
         }
       }
@@ -1080,7 +1117,7 @@
         ],
         "responses": {
           "200": {
-            "description": "{ product, relatedProducts } — relatedProducts uses the product list-card shape (incl. store). Ranked by relativity (same category, then same brand) with availability beside it (in-stock first within each group). Up to 8 items; excludes the current product."
+            "description": "{ product, relatedProducts }. `product.schema.jsonLd` is Product Schema.org JSON-LD when website structured data is enabled (null otherwise). Related products omit schema. relatedProducts uses the product list-card shape (incl. store). Ranked by relativity (same category, then same brand) with availability beside it (in-stock first within each group). Up to 8 items; excludes the current product."
           }
         }
       }
@@ -1622,7 +1659,7 @@
         ],
         "responses": {
           "200": {
-            "description": "{ blog }"
+            "description": "{ blog }. `blog.schema.jsonLd` is BlogPosting Schema.org JSON-LD when website structured data is enabled (null otherwise)."
           }
         }
       }
@@ -1648,7 +1685,7 @@
         ],
         "responses": {
           "200": {
-            "description": "{ blog }"
+            "description": "{ blog }. `blog.schema.jsonLd` is BlogPosting Schema.org JSON-LD when website structured data is enabled (null otherwise)."
           }
         }
       }

src/website/website-business-info.service.ts

@@ -4,6 +4,8 @@ import {
   normalizePhoneNumbers,
   normalizeSocialMedia,
 } from '../business-profile/business-profile.util';
+import { normalizeBusinessSettings } from '../business-settings/business-settings.util';
+import { buildWebsiteSchemaJsonLd } from '../business-settings/website-schema.util';
 import { PrismaService } from '../prisma/prisma.service';
 import { TenantService } from '../tenant/tenant.service';
 
@@ -16,6 +18,7 @@ export class WebsiteBusinessInfoService {
 
   async getPublic(host: string) {
     const business = await this.tenant.resolveBusinessByDomain(host);
+    const settings = normalizeBusinessSettings(business.settings);
 
     const record = await this.prisma.business.findUnique({
       where: { id: business.id },
@@ -31,27 +34,61 @@ export class WebsiteBusinessInfoService {
       throw new NotFoundException('Business not found');
     }
 
+    const emails = normalizeEmails(record.emails);
+    const phoneNumbers = normalizePhoneNumbers(record.phoneNumbers);
+    const socialMedia = normalizeSocialMedia(record.socialMedia);
+    const addresses = record.addresses.map((address) => ({
+      id: address.id.toString(),
+      province: address.province,
+      city: address.city,
+      address: address.address,
+      postalCode: address.postalCode,
+      landline: address.landline,
+    }));
+    const logoUrl = record.logoMedia?.publicUrl ?? null;
+    const normalizedHost = host
+      .toLowerCase()
+      .trim()
+      .replace(/^(customer|business)\./, '');
+
+    const schemaSettings = settings.website.schema;
+    const jsonLd = buildWebsiteSchemaJsonLd({
+      settings: schemaSettings,
+      host: normalizedHost,
+      name: record.name,
+      nameFa: record.nameFa ?? '',
+      about: record.about ?? '',
+      logoUrl,
+      emails,
+      phoneNumbers,
+      socialMedia,
+      addresses,
+    });
+
     return {
       id: record.id.toString(),
       name: record.name,
       nameFa: record.nameFa ?? '',
       about: record.about ?? '',
       vision: record.vision ?? '',
-      logoUrl: record.logoMedia?.publicUrl ?? null,
+      logoUrl,
       logoDarkUrl: record.logoDarkMedia?.publicUrl ?? null,
       faviconUrl:
         record.faviconMedia?.publicUrl ?? record.logoMedia?.publicUrl ?? null,
-      emails: normalizeEmails(record.emails),
-      phoneNumbers: normalizePhoneNumbers(record.phoneNumbers),
-      socialMedia: normalizeSocialMedia(record.socialMedia),
-      addresses: record.addresses.map((address) => ({
-        id: address.id.toString(),
-        province: address.province,
-        city: address.city,
-        address: address.address,
-        postalCode: address.postalCode,
-        landline: address.landline,
-      })),
+      emails,
+      phoneNumbers,
+      socialMedia,
+      addresses,
+      schema: {
+        enabled: schemaSettings.enabled,
+        type: schemaSettings.type,
+        name: schemaSettings.name,
+        nameFa: schemaSettings.nameFa,
+        description: schemaSettings.description,
+        priceRange: schemaSettings.priceRange,
+        sameAs: schemaSettings.sameAs,
+        jsonLd,
+      },
     };
   }
 }

src/workshops/dto/workshop.dto.ts

@@ -110,6 +110,16 @@ export class CreateWorkshopDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()
@@ -182,6 +192,16 @@ export class UpdateWorkshopDto {
   @IsArray()
   @IsString({ each: true })
   tags?: string[];
+  @IsOptional()
+  @IsString()
+  @MaxLength(70)
+  seoMetaTitle?: string | null;
+
+  @IsOptional()
+  @IsString()
+  @MaxLength(160)
+  seoMetaDescription?: string | null;
+
 
   @IsOptional()
   @IsString()

src/workshops/workshops.service.ts

@@ -13,6 +13,11 @@ import {
 } from '@prisma/client';
 import { AuthUser } from '../auth/auth.types';
 import { PermissionsService } from '../auth/permissions.service';
+import {
+  applySeoMetaToMetadata,
+  normalizeSeoMetaInput,
+  readSeoMetaFromMetadata,
+} from '../common/seo-meta.util';
 import { MediaService } from '../media/media.service';
 import { PrismaService } from '../prisma/prisma.service';
 import { TenantService } from '../tenant/tenant.service';
@@ -158,7 +163,10 @@ export class WorkshopsService {
           status,
           featured_media_id: featuredMediaId,
           published_at: status === ContentStatus.published ? new Date() : null,
-          metadata: this.buildMetadata(dto.tags) as Prisma.InputJsonValue,
+          metadata: applySeoMetaToMetadata(
+            this.buildMetadata(dto.tags),
+            normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+          ) as Prisma.InputJsonValue,
           event_date: this.parseEventDate(dto.eventDate) ?? null,
           event_time: dto.eventTime?.trim() || null,
           duration: dto.duration?.trim() || null,
@@ -262,10 +270,13 @@ export class WorkshopsService {
       nextContent.html = dto.descriptionHtml ?? '';
     }
 
-    const nextMetadata = { ...existingMetadata };
-    if (dto.tags !== undefined) {
-      nextMetadata.tags = dto.tags;
-    }
+    const nextMetadata = applySeoMetaToMetadata(
+      {
+        ...existingMetadata,
+        ...(dto.tags !== undefined ? { tags: dto.tags } : {}),
+      },
+      normalizeSeoMetaInput(dto.seoMetaTitle, dto.seoMetaDescription),
+    );
 
     let publishedAt: Date | null | undefined = undefined;
     if (dto.status !== undefined) {
@@ -801,6 +812,7 @@ export class WorkshopsService {
       categoryId: categoryAssignment?.categoryId.toString() ?? null,
       categoryName: categoryAssignment?.category.name ?? '',
       tags: Array.isArray(metadata.tags) ? (metadata.tags as string[]) : [],
+      ...readSeoMetaFromMetadata(metadata),
       authorId: workshop.author_id?.toString() ?? null,
       author: workshop.author
         ? {