diff --git a/src/common/ai-html.util.ts b/src/common/ai-html.util.ts
new file mode 100644
index 0000000..f755c51
--- /dev/null
+++ b/src/common/ai-html.util.ts
@@ -0,0 +1,153 @@
+const ALLOWED_TAGS = new Set([
+  'p',
+  'br',
+  'ul',
+  'ol',
+  'li',
+  'strong',
+  'em',
+  'b',
+  'i',
+]);
+
+function decodeBasicEntities(value: string): string {
+  return value
+    .replace(/&lt;/gi, '<')
+    .replace(/&gt;/gi, '>')
+    .replace(/&quot;/gi, '"')
+    .replace(/&#39;/g, "'")
+    .replace(/&amp;/gi, '&');
+}
+
+function stripCodeFences(value: string): string {
+  const trimmed = value.trim();
+  const fenced = trimmed.match(/^```(?:html)?\s*([\s\S]*?)\s*```$/i);
+  return fenced ? fenced[1].trim() : trimmed;
+}
+
+function escapeText(value: string): string {
+  return value
+    .replace(/&/g, '&amp;')
+    .replace(/</g, '&lt;')
+    .replace(/>/g, '&gt;');
+}
+
+function plainTextToHtml(value: string): string {
+  const normalized = value.replace(/\r\n/g, '\n').trim();
+  if (!normalized) return '';
+
+  const blocks = normalized.split(/\n{2,}/);
+  const htmlParts: string[] = [];
+
+  for (const block of blocks) {
+    const lines = block
+      .split('\n')
+      .map((line) => line.trim())
+      .filter(Boolean);
+    if (lines.length === 0) continue;
+
+    const bulletLines = lines.filter((line) => /^([-*•]|\d+[.)])\s+/.test(line));
+    if (bulletLines.length === lines.length && lines.length > 1) {
+      const items = lines
+        .map((line) => line.replace(/^([-*•]|\d+[.)])\s+/, ''))
+        .map((item) => `<li>${escapeText(item)}</li>`)
+        .join('');
+      htmlParts.push(`<ul>${items}</ul>`);
+      continue;
+    }
+
+    htmlParts.push(`<p>${escapeText(lines.join(' '))}</p>`);
+  }
+
+  return htmlParts.join('') || `<p>${escapeText(normalized)}</p>`;
+}
+
+function tokenizeHtml(value: string): Array<{ type: 'tag' | 'text'; value: string }> {
+  const tokens: Array<{ type: 'tag' | 'text'; value: string }> = [];
+  const pattern = /<\/?([a-zA-Z][\w:-]*)\b[^>]*>/g;
+  let lastIndex = 0;
+  let match: RegExpExecArray | null;
+
+  while ((match = pattern.exec(value)) !== null) {
+    if (match.index > lastIndex) {
+      tokens.push({ type: 'text', value: value.slice(lastIndex, match.index) });
+    }
+    tokens.push({ type: 'tag', value: match[0] });
+    lastIndex = pattern.lastIndex;
+  }
+
+  if (lastIndex < value.length) {
+    tokens.push({ type: 'text', value: value.slice(lastIndex) });
+  }
+
+  return tokens;
+}
+
+function sanitizeHtmlFragment(value: string): string {
+  // Drop script/style blocks entirely (including their text content).
+  const withoutBlocks = value.replace(
+    /<\s*(script|style)\b[^>]*>[\s\S]*?<\s*\/\s*\1\s*>/gi,
+    '',
+  );
+  const tokens = tokenizeHtml(withoutBlocks);
+  let output = '';
+
+  for (const token of tokens) {
+    if (token.type === 'text') {
+      output += token.value;
+      continue;
+    }
+
+    const tagMatch = token.value.match(/^<\/?([a-zA-Z][\w:-]*)\b[^>]*>$/);
+    if (!tagMatch) continue;
+
+    const tagName = tagMatch[1].toLowerCase();
+    if (!ALLOWED_TAGS.has(tagName)) {
+      continue;
+    }
+
+    if (tagName === 'br') {
+      output += '<br>';
+      continue;
+    }
+
+    const isClosing = token.value.startsWith('</');
+    output += isClosing ? `</${tagName}>` : `<${tagName}>`;
+  }
+
+  return output.trim();
+}
+
+/**
+ * Normalize model output into a safe HTML fragment for the rich text editor.
+ * Prevents markdown/plain text and escaped/malformed markup from landing outside
+ * or rendering as raw source in the advanced description field.
+ */
+export function normalizeAiDescriptionHtml(raw: string): string {
+  let value = String(raw ?? '').trim();
+  if (!value) return '';
+
+  value = stripCodeFences(value);
+
+  // Models sometimes return entity-escaped HTML inside the JSON string.
+  if (/&lt;\/?(p|ul|ol|li|strong|em|br)\b/i.test(value)) {
+    value = decodeBasicEntities(value);
+  }
+
+  const hasHtmlTags = /<\/?[a-zA-Z][\w:-]*\b[^>]*>/.test(value);
+  if (!hasHtmlTags) {
+    return plainTextToHtml(value);
+  }
+
+  const sanitized = sanitizeHtmlFragment(value);
+  if (!sanitized) {
+    return plainTextToHtml(value.replace(/<[^>]+>/g, ' '));
+  }
+
+  // If sanitization stripped everything useful to plain text, wrap it.
+  if (!/<\/?[a-zA-Z]/.test(sanitized)) {
+    return plainTextToHtml(sanitized);
+  }
+
+  return sanitized;
+}
diff --git a/src/products/product-ai.service.ts b/src/products/product-ai.service.ts
index 3e5e8ca..4ffa88d 100644
--- a/src/products/product-ai.service.ts
+++ b/src/products/product-ai.service.ts
@@ -14,6 +14,7 @@ import {
   requestAiJsonCompletion,
   resolveAiProvider,
 } from '../common/ai-provider.util';
+import { normalizeAiDescriptionHtml } from '../common/ai-html.util';
 
 type TechnicalFormField = {
   key: string;
@@ -150,13 +151,15 @@ Follow the user's instructions for language and tone.
 Keep the summary to 1–3 sentences. No HTML. No markdown.
 Prefer a technical, informative style: what the product is and why its traits matter.
 Never write sales CTAs, discounts, "buy now", or vague praise like "excellent choice" / "amazing experience".`
-      : `You write e-commerce product descriptions as HTML for Iranian stores.
+      : `You write e-commerce product descriptions as HTML for an advanced rich-text editor in Iranian stores.
 Return ONLY valid JSON: { "html": "..." }
+The "html" value must be a raw HTML fragment (real tags, not escaped entities, not markdown, not code fences).
 Allowed tags only: p, ul, ol, li, strong, em, br.
+Do not wrap in html/body/div. Do not include scripts, styles, classes, or attributes.
 Follow the user's instructions for language and tone.
 Prefer a technical, informative structure: what it is, key traits/composition, typical use.
 Never write sales CTAs, discounts, or vague marketing slogans.
-Aim for 2–4 short paragraphs and optionally a bullet list. No scripts, styles, or markdown.`;
+Aim for 2–4 short paragraphs and optionally a bullet list.`;
 
     const userPrompt = JSON.stringify({
       instructions: dto.prompt.trim(),
@@ -190,7 +193,7 @@ Aim for 2–4 short paragraphs and optionally a bullet list. No scripts, styles,
       return { field: ProductAiFillField.summary, text };
     }
 
-    const html = String(parsed.html ?? '').trim();
+    const html = normalizeAiDescriptionHtml(String(parsed.html ?? ''));
     if (!html) {
       throw new BadRequestException('AI returned an empty description');
     }
@@ -284,7 +287,9 @@ Rules:
         : String(draft.nameFa ?? '').trim();
 
     const summary = String(draft.summary ?? '').trim();
-    const descriptionHtml = String(draft.descriptionHtml ?? '').trim();
+    const descriptionHtml = normalizeAiDescriptionHtml(
+      String(draft.descriptionHtml ?? ''),
+    );
     const tags = Array.isArray(draft.tags)
       ? draft.tags.map((tag) => String(tag).trim()).filter(Boolean).slice(0, 12)
       : [];